Are you confused about high-fructose corn syrup? I didn’t think so. You know as well as I do that high-fructose corn syrup is bad news. You’ve seen the research, including the study from Princeton that found high-fructose corn syrup caused significantly higher obesity rates in lab animals compared to table sugar — even when the amount of calories from table sugar exceeded the calories from corn syrup. You aren’t confused about what you know.
But the Corn Refiners Association thinks you are confused — so confused, in fact, by the name “high-fructose corn syrup” that they actually petitioned the FDA this week to start calling the ingredient “corn sugar.”
Their laughable marketing campaign last year, in which they aired commercials claiming that high-fructose corn syrup was “all natural” because it’s “made from corn,” backfired on them completely. Within a month dozens of spoofs were available on YouTube. People who hadn’t heard of any of the dangers of high-fructose corn syrup were now reading up them to understand what all the fuss was about.
So now that the public is actually choosing to not consume the ingredient, the Corn Refiners Association is pulling out all the stops. They’ve actually petitioned the FDA to allow them to re-name high-fructose corn syrup and call it “corn sugar” instead.
“The name is confusing, and consumers don’t understand that it has the same calories as sugar,” said Ms. Erickson, of the Corn Refiners’ Association. “They also think it’s sweeter tasting. That’s why the alternate name provides clarity for consumers when it comes to the ingredient composition and helps them better understand what’s in their foods.”
We choose not to consume high-fructose corn syrup not because we’re “confused,” but because we actually know better. If anyone’s trying to confuse the public here, it’s the Corn Refiners Association. A new name? Seriously? So when facts and consumer sentiment are rightfully against them, they argue that they’re so misunderstood that it warrants a completely new name?
Dear Corn Refiners Association: We’re onto you.