Do you believe in the Whole Foods fairy?
She used to be your garden variety woodland sprite, but times are hard and sorting mountains of corn and soy for Whole Foods is a sweet gig. Just sprinkle a little magical fairy dust and VOILA! The genetically modified feed separates from the conventional feed in a snap.
It’s a win-win, really. Whole Foods gets to charge a premium for it’s GMO-free natural meats, the fairy gets a generous 401K with rollover, and the consumer gets a superior product.