I have this conversation at least once a week.

Someone who knows I’m a nutrition & wellness coach approaches me saying, “Is it just me, or are a lot more people becoming gluten intolerant? Is this just a fad, or is it really on the rise?”

Surely you’ve noticed it, too. More parents are experimenting with gluten-free diets for their families. More people announce they have a gluten-intolerance, despite not being tested by physicians or having a “real” diagnosis. And, when you read the words “gluten-free” in a recipe or on the packaging to baked goods, you think: “YAY. It’s healthy!!”