It’s been in all the papers, on all the major media network news: The U.S. dairy industry is in trouble. Farmers are pouring milk down drains and slaughtering their cows for beef. Why? Ostensibly, it’s because a surplus of milk has prices at an all time low. But why is the demand for milk fallen off a cliff? Is it really that the average consumer is buying less of it? Nope. Turns out it’s because of a new fake food hitting the market: milk protein concentrates (MPCs).