The label natural is one of the least regulated descriptors in the U.S. marketplace, and major agribusiness companies are using that to their advantage. In the latest report issued by the consumer watchdog group, The Cornucopia Institute, we learn that they’ve routinely filled boxes of cereal goods with GMO-riddled, chemically-laden foods and slapped the label natural on them so that we’ll feel better about buying them. From Kellogg’s to Whole Foods, it seems no major label is exempt from this practice.
Kelloggs Withdraws Immunity Claims
I don’t even walk down the cereal aisle at my grocery store, so I only learned of this online. Kellogg’s cereals have started carrying health claims about how they boost your children’s immunity. Sugar-laden, full of toxic refined grains, and created in a laboratory, these cereals actually argued that they could help prevent your kid from coming down with swine flu thanks to the synthetic vitamins added to them.
Wonder of wonders.
Of course, the new box cover didn’t last long.